Pro-R Retinol Anti-Ageing Facial Serum 30ml

Dr H is the award-winning skincare brand from London. Our Best Selling, top rated Pro-R Retinol Anti-Ageing Facial Serum works to visibly smooth wrinkles, fine lines, and loss of firmness. This potent formula absorbs quickly and layers seamlessly into your daily routine, giving your skin the support it needs to look and feel its best.

What it does for you

• Helps skin feel firmer
• Smooths fine lines
• Targets wrinkles

Key Ingredients (Why it works)

• Retinol: a proven vitamin A derivative that helps smooth fine lines and encourage skin renewal overnight.
• Bakuchiol: a gentle alternative to retinol that helps reduce fine lines without irritation.
• Hyaluronic Acid: pulls moisture deep into the skin to keep it plump and hydrated all day.

Ideal for

Ideal for those who want a concentrated anti-ageing serum that targets wrinkles, fine lines, and loss of firmness for a visibly firmer, smoother complexion.

For the best results

• Week 1: skin may start to feel more hydrated and comfortable from the first few uses, with a noticeably softer feel to the touch.
• Week 4: with regular use, you may begin to notice a gradual difference in skin texture and the appearance of targeted concerns over time.
• Week 8: with consistent daily use, skin may start to look and feel firmer and more refreshed, with results that can vary between individuals.

How to use

Apply a few drops or a small pump to clean skin morning and evening. Smooth gently over the face and neck. Allow to fully absorb before the next skincare step. Follow with your favourite moisturiser. Always use SPF in the morning to protect your skin.

Concerns addressed

Fine Lines, Wrinkles, Loss of Firmness

Skin Type

Normal to dry skin

Pairs well with

Pairs well with a gentle hydrating cleanser in the evening and a nourishing night moisturiser to follow — plus a broad-spectrum SPF each morning, as retinol increases sun sensitivity.

Best time of use

Morning and Evening

Pro Tips

If you are new to retinol, start by using this serum every other night and build up to daily use as your skin adjusts.

Frequently Asked Questions

Q: How do I start using retinol serum for the first time? A: Start by using it two to three times a week in the evening to allow your skin to adjust. Over a few weeks, build up to nightly use if your skin tolerates it well. Always follow with SPF in the morning.

Q: Can I use a retinol serum if I have sensitive skin? A: Yes, with care. Start with a lower frequency and always moisturise after applying. If irritation occurs, reduce how often you use it and give your skin time to adjust before increasing again.

Caution

This is a cosmetic product for external use only, and all results will be temporary; individual results may vary. Carry out a patch test before application, and do not apply to broken, damaged, or sunburnt skin. Avoid contact with eyes; rinse thoroughly with water if contact occurs. If redness, irritation, or discomfort occurs, discontinue use immediately and consult a healthcare practitioner. Consult your healthcare practitioner before starting a new skin treatment, or if pregnant, breastfeeding, or taking medication. Do not ingest. Store out of direct sunlight in a cool, dry place, and keep out of the reach of children.

Ingredients

Aqua (Water), Dimethicone, Carbomer, Bakuchiol, Glycerin, Benzyl Alcohol, Polysilicone-11, Allantoin, PEG-7 Glyceryl Cocoate, Phenoxyethanol, Sodium Hydroxide, Sodium Hyaluronate, Parfum (Fragrance), Disodium EDTA, Dehydroacetic Acid, Ethylhexylglycerin, Polysorbate 20, Retinol, Aloe Barbadensis Leaf Juice Powder, Limonene, BHT, BHA.